Aaron is a seasoned Marketing and Digital Media executive with 20 Years of experience in Business to Business Sales, Internet Development, Social Internet, Email campaigns, Online and Offline Marketing, Branding, Business Development, Client Development, Consulting, Team building, Project Management, Relationship Management, Public Relations, Client Acquisition, Retention.
I have led a diverse career working within Media Production: Radio Production, Magazine Publishing, Internet start ups (About.com), Political Campaigns, professional services, and even Door Hardware Consultant. I have produced Public Service Announcements for The Arthritis Foundation and Documentaries for Habitat for Humanity; Training videos for Guiding Eyes for the Blind and filmed parades/special events for The Village of Elmsford and City of New Rochelle. I have conducted more than 700 live on-air interviews on WVOX/WRTN.
An award winning entrepreneur, US Marine, published writer & photographer, self-taught & creative thinker with a proven 20-year record of driving brand awareness through use of different media platforms including social media for companies of all sizes.
Featured in Entrepreneur Magazine, The Westchester County Business Journal, Westchester County Times and The Sound & Town Report. Recognized by the Business Council of Westchester as a Rising Star – “40 under 40” in 2005, Awarded Certificate of Achievement by NYS Senator Spano, recently recognized by the Westchester County Legislators.
Aaron Kershaw was born and raised in Westchester County. Graduating from New Rochelle High School in 1988, with a concentration on Communications and Video Production. He entered the United States Marines a year after graduation, serving almost 3 years.
As a US Marine, Aaron served in Northern Iraq during the Gulf War in 1991 with the 24th MEU. During his second European tour he was injured and subsequently honorably discharged with honors from the United States Marine Corps.
After returning to Westchester, Aaron began his entrepreneurial quest. After a short time using the skills learning in the Marines, in 1994 he acquired Eagle Towing and Haulage in New Rochelle. Managing a staff and company, computers became a necessity, thus began the new focus. After selling the Towing Company, Aaron set about learning PC's and in 1995 acquired a young programming company, Livewire Programming. After moving into the Internet designing Internet Sites for clients around the region, 2 years later Aaron set himself apart from LPI. Creating Downtown Associates of Westchester with a Real Estate Lawyer, they moved deeper into the Internet with a local guide, NYDowntown.com.
After establishing Westchester1 Internet Media Services in 1997, he began to build and shape Westchester1.com. Corporate America came knocking, a small site, called Miningco.com. Westchester1.com became a hobby site for Aaron.
In 1998 Aaron joined The Mining Company as an HTML Producer, moving up in the company over his 2.5 years with them to Technical Director, Core Services. Learning from the best in the industry, the site and company later became About.com, which grew to be the 5th most visited property on the Internet. At About.com Aaron trained personnel and built technologies to manage and create users pages, also tasked with project management and research and development for new products.
During 2002, Aaron acquired an interest in The Autoguide of Westchester, as a partner was responsible for production of the bi-weekly auto sales publication, including photography, design and layout. Focusing more on westchester1.com Aaron's main corporation diminished his roles within Autoguide.
In 2002 Aaron started hosting a Westchester1.com sponsored Radio Talk Show on WVOX 1460am. After numerous guest appearances on other shows, Aaron was afforded the opportunity to showcase and highlight living in Westchester, covering entertainment, politics, businesses, lifestyles and more. Radio Show Samples
In 2004 the launch of On The Inside brings Aaron back to print and taking his website ideals to the original mass media...
2005 starting off just right, West1Media expands fulltime into DV Production. Establishing a new Media Studio and offices in New Rochelle. Video Samples
June, 2005 Aaron becomes a recipient of the Westchester Business Council's
In 2006 Aaron joined the Boys and Girls Club of New Rochelle, to work part time as a Technical Director, and in March was voted in as Asst. Adjutant at American Legion Post 8 in New Rochelle, where he has been serving as Publicity Officer.
In 2007 Aaron continued to excel in local business and online, spending the year focused on Re-building Westchester-1.com for its 10 year anniversary. Habitat for Humanity has long been a client of Aaron's, creating Video and Multimedia for their great cause.
2010 - August, Aaron ended his 8 year run on WVOX, On The Inside Radio is on Hiatus until further notice.
2011 - A Photographer is reborn - The foodie I am, food was the perfect subject. Portraits, Commercial and Real Estate Photography here I come... Oh Yea I also unleashed the Media Guy within, NYMediaguy.com your Marketing BFF.
2012 - I can see a studio reopening... The world is finally ready for who I am, let my creativity and technical expertise guide you through your Marketing needs to bring you the clients you want.
2015 - The studio was a blast, lots of incredible work. Time to move on to the next chapter.
"It Only Gets Better... Just You Wait and See..." Aaron K